Hustler Hollywood Preps Runway For Exxxotica — Miami Beach
The runway heats up in South Beach this month when Hustler Hollywood showcases its newest line of lingerie as part of the second annual adult industry convention EXXXOTICA — Miami Beach, March 30 - April 1, 2007. The fashion show, featuring Hustler lingerie contract models, kicks off at 6 p.m. on Saturday, March 31 on the tradeshow stage.
"We have two stores in Florida and they're our most successful stores in the fleet, so what better place to showcase our newest line of lingerie than at EXXXOTICA — Miami Beach," said Chris Mael, director of retail for Hustler Hollywood. "We were a part of the show last year and I think it's going to be even better this year."
"Hustler Hollywood is one of the fastest growing brands that we have involved with the show," says J. Handy, owner/director of Victory Tradeshow Management. "To have them come back this year means a lot to us and having the fashion show during Spring Break worked out well for everyone."
Hustler Hollywood will feature about 25 pieces of its newest lingerie line, which recently debuted in stores and has been extremely well received. Hot sellers include seamless, cotton and lace, says Mael. The line will be modeled by the Hustler lingerie contract models, seen in the video and print advertising for the retailer.
Presented by Victory Tradeshow Management and sponsored by HotMovies.com, the three-day event kicks off at the Miami Beach Convention Center on March 30. In addition to the fashion show, the event will feature the first-ever Ms. EXXXOTICA Competition, among a host of events and talent. EXXXOTICA — Miami Beach debuted in 2006, attracting more than 16,000 attendees in its inaugural year.
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